I visit with Jonah Berger about what is inspiration was behind his new book Magic Words.
Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/
Nir And Far: Business, Behaviour and the Brain