Combatting Greenwashing

Many companies engage in superficial sustainability efforts, known as greenwashing, where they make token contributions without genuine impact. A metric has been developed to evaluate companies based on their size and stature, ensuring they undertake meaningful actions rather than simply checking boxes. This approach focuses on creating quantifiable impacts by fostering real relationships between corporations and organizations dedicated to sustainability. By enforcing this measure, companies are encouraged to commit to more authentic sustainability practices rather than just superficial compliance.