9min chapter

Practical AI cover image

AI and Sustainability with Ricky Marton of Koru

Practical AI

CHAPTER

Authenticity in Sustainability

This chapter highlights the critical importance of genuine sustainability practices within business strategies, focusing on creating a positive impact rather than succumbing to 'greenwashing.' It emphasizes accountability through measurable metrics and the need for companies to establish authentic connections between their operations and social responsibilities for long-term viability.

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