Trapital Kakul Srivastava on Why Splice Acquired Spitfire Audio
Oct 2, 2025
Kakul Srivastava, the CEO of Splice and a tech veteran from Adobe and GitHub, dives into the transformative power of technology in music. She discusses Splice's strategic acquisition of Spitfire Audio, emphasizing its rigorous recording standards and the integration of AI tools. Kakul shares insights on the balance between creative control for artists and the need for respect in AI usage. She also highlights the importance of data-driven growth and the future of royalty-free models in kickstarting creativity and supporting creators.
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Why Spitfire Was Acquired
- Splice acquired Spitfire Audio to combine high-quality recorded instruments with Splice's technology and AI tools.
- Kakul describes Spitfire's meticulous recording process and Merlin audio engine as a unique, hard-to-replicate advantage.
Prioritize Values And Clear Goals In M&A
- Prioritize values alignment when doing acquisitions to smooth integration.
- Be explicit about why you're acquiring a company and start joint product work immediately.
Integrate Teams Faster Post-Acquisition
- Integrate product and engineering teams faster after acquisition to accelerate joint work.
- Kakul says she would have brought teams closer sooner and is moving to integrate them more quickly.