The GaryVee Audio Experience How To Win on the Internet in 2021 | The Download
Jan 19, 2021
In this engaging discussion, find out how authenticity is reshaping personal branding and engagement in the creative industry. Discover the concept of 'underpriced attention' and why leveraging social media influencers is crucial for online success in 2021. Learn how everyday moments can be transformed into compelling content, fostering deeper connections. Embrace a kinder approach in business interactions and understand the significance of genuine communication in branding. It's all about adapting to the digital landscape for success!
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Underpriced Attention
- Find underpriced attention on platforms where your target audience is active and engagement is cost-effective.
- Don't chase platforms; follow the attention and identify opportunities where your investment yields the highest return.
Content is King
- Create a high volume of content daily, utilizing various formats and platforms.
- Documenting everyday moments and sharing personal interests alongside business content helps build authentic connections.
Authenticity and Relevancy
- Authenticity in branding means adapting your messaging to resonate with different audience segments.
- Embrace the multidimensionality of your brand, just as humans behave differently in various contexts.