Grow A Small Business Podcast Founder and CEO of Zoom2u, now inspiring small-medium business owners to continuously improve by making sure that you've got an efficient way of being able to acquire customers with 85 people. (Steve Orenstein)
Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success.
In this episode, Troy asked Steve Orenstein, the founder of Zoom2u based in Melbourne, Australia, the final five questions:
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What does Damian believe is the hardest thing when growing a small business? Finding and keeping customers is not easy, that's why Steve emphasizes the importance of building an engine that's going to deliver your customers on a regular basis where you're not having to pay for those customers back, you're not spending money on Facebook ads, or AdWords.
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Damian's favorite business book is "Super Pumped" by Mike Isaac. It discusses everything that was involved in building a global business that is related to building Zoom2u—a really good story of a company that went from nothing to something massive
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Regarding professional development, Steve finds immense value in scaling up. He loves to listen to a good podcast run by Reid Hoffman who was the founder of LinkedIn, and interviews a number of really great people.
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Steve suggests an effective tool for small business growth is mastering Loom, an internal tool that you use to record something that you're actually doing. And that can be something you can send to a customer.
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Finally, if Damian could go back to day one of starting out, he would advise himself to become resilient. And you can't be thinking about it, I'm going to make some quick money over a year or two years, you've got to really be engaged in the problem you're solving.
Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!
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Quotes:
"Make sure that you've got an efficient way of being able to acquire customers." —Steve Orenstein
"You need to get customers on board. And even if you end up losing money in those early days that's actually okay." —Steve Orenstein
"Legal advice is always significantly cheaper. Getting that advice before you need that advice." —Steve Orenstein
"Working on your business rather than inside your business is super important." —Steve Orenstein
"Have a clear vision of what you're actually building and where you're heading." —Steve Orenstein
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