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The Speed of Culture Podcast
Raising the Bar: Why Consumer Insights Matter at William Grant & Sons with Paul Basford
Nov 4, 2024
29:06
In this episode of The Speed of Culture, Matt Britton sits down with Paul Basford, US President and Managing Director of William Grant & Sons. Paul shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits.
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