Staying Strategically Solo as a Neurodivergent Entrepreneur

Apr 29, 2025

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If your head is spinning with marketing messages from high-profile coaches insisting you need a team, a course, a 6 or 7 figure business, when what you really want is flexibility and the freedom to do something you love on your own terms, this episode is your permission slip to have a simple, sustainable solo business.

My returning guest, Maggie Patterson, joins me to chat about the significance of intentionally staying small as a solopreneur and why this approach can be especially beneficial for neurodivergent entrepreneurs.

Together, we challenge the notion that choosing a small business is a sign of playing small or self-sabotage and instead highlight the strengths and preferences that can come with choosing to remain a team of one.

Episode Highlights:

The Solo Advantage: Maggie explains why being an intentionally small business owner can be the best option for neurodivergent individuals, offering greater flexibility and reducing stress.
Cultural Conditioning and Entrepreneurship: Maggie & I unravel how the cultural celebration of hyper-successful entrepreneurship models can be misaligned with many neurodivergent experiences.
Recognizing Personal Capacity: Our conversation explores the importance of understanding one's own sensory and emotional capacities and why it's crucial for sustainable business operations.
Reality of Business Growth: We discuss the myths around scaling businesses and the reality of what it means for the entrepreneur's role to shift from creator to manager and marketer.
Dismissing Magical Thinking: Maggie emphasizes the importance of discerning which ideas to pursue and recognizing that not every new venture has what it takes to succeed.
Navigating Neurodivergence and Business: With personal anecdotes, the episode highlights the importance of understanding one's unique neurodivergent traits and leveraging them for business success.
Challenging Toxic Advice: You’ll find yourself nodding along to our critiques of the flawed business advice often targeted at women and neurodivergent individuals, encouraging you to trust your own judgment.

Maggie Who?

Maggie Patterson is a seasoned entrepreneur, consultant, and small service business owner who is passionate about demystifying societal conditioning around business success and encouraging entrepreneurs to prioritize their well-being.

She is also a blogger, podcaster, and author of the long-awaited new book, “Staying Solo: Your Guide to Building a Simple, Sustainable Service Business.”

🎙️ Mic Drop Moment:

”So often we think about getting support in the context of our business, but what about our friendships, the communities we're in, and the personal supports we're getting?"

Maggie Patterson

Mentioned in this episode:

Connect with Maggie Patterson:

Website - Podcast - Instagram - LinkedIn

Buy the book “Staying Solo: Your Guide to Building a Simple, Sustainable Service Business.”

Does Maggie sound familiar?

That’s because she’s a returning guest. Check out our first conversation on ADHD-ish, Episode # 196 “Why Opting to Stay Small Doesn’t Mean Limited Success.”