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Fractional
Caitlin Lyttle: Turning Your Job into Fractional
Jul 17, 2024
Caitlin Lyttle shares her journey into fractional work, discussing the essentials for building a fractional business. Topics include managing multiple clients, setting boundaries, leveraging diverse industry skills in marketing, and transitioning from full-time to fractional roles.
38:45
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Quick takeaways
- Building relationships and leveraging referrals are crucial for success in transitioning to fractional work.
- Setting clear boundaries and implementing proactive communication strategies are essential for effective client management in fractional work.
Deep dives
Transition to Fractional Work in Startup Marketing
Caitlin discusses her unexpected journey into fractional work after seven years in startup marketing. Initially in retail planning, she found a love for working with small businesses and startup leaders, which led her to embrace fractional work. Referrals and previous colleagues played a crucial role in transitioning her career path.
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