112. Reza Torkzadeh, TorkLaw — Serving a Nationwide Community: How Authenticity Leads to Massive Growth

Over the past decade, TorkLaw has secured $150 Million in judgments, verdicts, and settlements, opened 12 physical offices in nine states, and secured the largest verdict in California history - $26 million. Founder and senior partner, Reza Torkzadeh is guided by the core purpose of changing people's lives and uses the alignment of decisions with core values as a metric of success. Why? Because Reza believes that being your most authentic, true self, is where attorneys can really make a difference.

I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve. Listen for more.

What's in this episode:

• Who is Reza Torkzadeh?
• The core values of radical authenticity, commitment to the win, respect for each other, growth mindset, and unwavering integrity and how they shape Reza's firm
• Creating hiring funnels that look for reasons not to hire a candidate and why it is to your advantage
• Recruiting as marketing and showcasing what the firm does for the community
• Holding out for the gems in the rough. rushing a hire out of desperation will cost you every time
• All marketing works, but only when you are willing to spend what it takes to acquire a case
• Give back to the community authentically to connect and generate referrals for those you want to serve
• How writing the book on personal injury immediately makes your firm an authority