Branding 101: Why Visuals Matter With Abby Moffitt

Trying to communicate your brand or personality through visuals can be tricky. Today, I’m sharing a conversation I had with my fabulous business partner, Abby Moffitt where we spilled the beans on visual branding! With 15 years of design wizardry under her belt, she and I have worked hand in hand as she’s brought her magic to life for rock stars, nonprofits, and even yours truly, Kim Kaupe! From brand consistency to color psychology, Abby shares some of the insider's secrets with us on how to test if your branding is really communicating what you want, what to consider when branding to a global audience and how to make sure your brand is a “living brand”. Buckle up, folks, because aligning your brand with your business is essential for attracting the right kind of customers.

Notes:

09:09 Creating Consistency in Branding

19:30 Aligning Your Brand

28:35 Color Psychology

33:25 Creating a Living Brand

45:46 Advice For Global Branding

48:00 Speed Round

If you loved this episode you should check out this episode Launching A Signature Offer With Maya Elious

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