Business of Tech: Daily 10-Minute IT Services Insights

AI for MSPs: Navigating Control and Accountability in Automated Services

Dec 18, 2025

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Thrive, a global technology outsourcing provider, is pursuing a $1 billion market position by the end of 2029, following significant revenue growth and 27 acquisitions since its inception. The company is focusing on enhancing its service offerings, particularly in managed artificial intelligence services, through a $100 million investment in its next-gen 3.0 platform. This shift raises critical questions for Managed Service Providers (MSPs) regarding who controls decision-making in IT operations as AI begins to play a more active role in execution rather than merely advisory functions. The integration of AI into managed services could lead to a concentration of power upstream, potentially undermining the authority and accountability of MSPs.

Recent data on IT leadership diversity reveals that representation has stagnated, with 83% of IT leaders being white and over 78% male. This lack of diversity in leadership roles can create strategic blind spots, particularly as technology evolves rapidly. The report indicates that while there has been some improvement in gender representation among larger companies, racial diversity remains largely unchanged. This stability in leadership demographics may limit the perspectives necessary for effective technology governance, especially in a landscape increasingly influenced by AI and automation.

Additional developments include the launch of the HiPori Partner Program, which aims to enhance secure mobile access for resellers and MSPs, and TD Cinex's AI Game Plan Workshop designed to assist partners in implementing AI solutions for their customers. These initiatives reflect a growing trend among technology providers to standardize outcomes and streamline processes, which may inadvertently reduce the differentiation and authority of MSPs as they adopt these frameworks.

For MSPs and IT service leaders, the implications of these developments are significant. As AI-driven execution becomes more prevalent, MSPs must redefine their responsibility and authority to avoid unpriced liabilities. The current landscape suggests that those who can clearly articulate control and accountability in automated environments will have a competitive advantage. Ignoring these shifts could lead to operational risks and customer dissatisfaction, emphasizing the need for MSPs to adapt their strategies in response to the evolving technological landscape.

Three things to know today

00:00 Thrive’s $1B Ambition, OpenAI Investment, and AI Automation Push Highlight a Shift in Who Controls “Good IT”

05:26 Q4 2025 IT Leadership Data Confirms a Five-Year Stall in Diversity Despite Rapid Technology Change

10:56 Hypori, TD Synnex, and N-able Moves Show MSPs Trading Local Control for Centralized AI and Endpoint Frameworks

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