LEADING BRANDS® — Wavebreak Podcast Boosting Black Friday/Cyber Monday Revenue with Brian Nielson
This week we’re playing back an episode from the archive where a listener applied Wavebreak strategy—heard on the Wavebreak Podcast—to boost revenue during Black Friday/Cyber Monday.
In this episode you’ll learn:
- How Brian leveraged Wavebreak strategy—heard on the Wavebreak Podcast—to create a significant increase in email revenue for Chirp during Black Friday/Cyber Monday.
- How Brian steered Chirp to 13x-ing their revenues over a period of 3 just years.
- How Brian’s mom played a key part in developing Chirp’s Facebook marketing strategy.
Brian Nielson is the VP of Marketing at Chirp, a single-SKU bootstrapped back pain relief company that raised $1.2M on Kickstarter and appeared on Shark Tank.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.