The Art of Being Well Jason Karp: Cereal Killers, Psychedelics + MAHA Mayhem
9 snips
Dec 9, 2024 
This week, Jason Karp, founder and CEO of HumanCo and co-founder of Hu Kitchen, shares his journey from finance to food reform. He talks about how his healing through psychedelic therapy inspired his mission to disrupt big food like Kellogg’s. Jason dives into the urgent need for cleaner ingredients, particularly addressing the health risks of food dyes in cereals. He also discusses his commitment to sustainable practices and the personal transformations that fueled his ventures in health and wellness.
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Health Transformation
- Jason Karp experienced severe health issues, including going blind, despite early career success.
- He cured himself through an ancestral diet and lifestyle changes after Western medicine failed.
Hu Kitchen's Origin
- Inspired by his healing journey, Jason Karp co-founded Hu Kitchen, a strict ancestral diet restaurant.
- The restaurant was initially a financial struggle but gained a cult following.
Accidental Chocolate Success
- Hu Kitchen's famous chocolate was created accidentally because they couldn't find chocolate chips meeting their ingredient standards.
- The chocolate's popularity in the restaurant led them to separate the chocolate business.
