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The Art of Being Well
Jason Karp: Cereal Killers, Psychedelics + MAHA Mayhem
Dec 9, 2024
This week, Jason Karp, founder and CEO of HumanCo and co-founder of Hu Kitchen, shares his journey from finance to food reform. He talks about how his healing through psychedelic therapy inspired his mission to disrupt big food like Kellogg’s. Jason dives into the urgent need for cleaner ingredients, particularly addressing the health risks of food dyes in cereals. He also discusses his commitment to sustainable practices and the personal transformations that fueled his ventures in health and wellness.
01:21:57
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Quick takeaways
- Jason Karp emphasizes the necessity of food reform and transparency, demonstrated through his founding of Hu Kitchen and premium organic products.
- His personal health struggles propelled him to explore alternative medicine and diets, ultimately transforming his approach to wellness and holistic health education.
Deep dives
Introduction of Jason Karp and His Mission
Jason Karp, founder and CEO of Humanco, advocates for healthier living and sustainability in the food industry. After spending over two decades in the hedge fund sector, Karp shifted his focus to combatting issues in the food system, particularly harmful ingredients. He co-founded Hugh Kitchen, known for its premium organic chocolate and commitment to clean food, highlighting his dedication to transparency. Karp's activism includes a notable shareholder suit against Kellogg's, emphasizing his role in pushing for better food options in America.
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