the bossbabe podcast 344. From University Bedroom To Sephora: Marketing Strategies and Leading A Team to Scale to 7 and 8 Figures with Laura Smith, Founder of Lullabellz
Jan 2, 2024
01:02:44
Today’s guest went from starting her business in her bedroom during university, to managing a team of 40, and selling her top awarded hair products in Sephora, Pretty Little Thing, and Asos. While in the UK, I interviewed the Founder of LullaBellz, Laura Smith. Tune in to hear her incredible story and listen to her share everything from tips for scaling a product based business to the #1 thing Laura focuses her marketing dollars on today. This episode is full of takeaways to exponentially grow your business this next year and beyond.
HIGHLIGHTS
- How Laura went from selling hair jewelry to becoming the #1 premium hair extension company in the UK, and selling in Sephora
- The time Laura had to travel to China to pitch manufacturing companies to create her hair extension products
- The video she bootstrapped that went viral and scaled the brand
- The time she had to refund a large amount of money to customers due to a manufacturing error
- What Laura did to manage hiring when her brand exploded during the Covid pandemic
- How Laura runs a team of 40 employees + enrolls them to run with her vision
- Tips for building a 7 or 8 figure product based company
- Where to focus + spend your marketing dollars to grow brand awareness and sales
LINKS
- Save 20% OFF with code: Bossbabe20 - go to lullabellz.com
- Join The Société: The Place to Build A Freedom-Based Business
FOLLOW
- bossbabe: @bossbabe.inc
- Natalie Ellis: @iamnatalie
- LullaBellz: @lullabellz_