
Leveling Up with Eric Siu Google's AI Overviews Are Changing Everything
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Nov 20, 2025 Discover how Google's AI Overviews are revolutionizing SEO and leaving many marketers in the dust. The podcast delves into the importance of AI-generated content and the new strategies for ranking well. Learn the impact of Google, ChatGPT, and Gemini on traffic dynamics. Key topics include building canonical pages, employing the skyscraper technique, and optimizing content format for AI extraction. Refreshing content strategically and focusing on trust signals are also discussed. Shift your approach from informational to transactional content to capture more traffic.
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AI Overviews Reshape Search Visibility
- Google now surfaces AI Overviews for many queries, changing how answers appear above results.
- These overviews are powered by Gemini and reshape which sources get visibility.
Query Fanout Determines Cited Sources
- Google uses a 'query fanout' that inspects many sources when answering questions.
- Click and engagement data then influence which sources continue to appear in AI Overviews.
Publish Canonical, Comprehensive Pages
- Create canonical, comprehensive pages that answer key questions and include pros and cons.
- Use the skyscraper technique: analyze top content and produce markedly better, fuller resources.
