095: From Scavenger Hunts to Speedy Retrievability with Nick Sonnenberg

May 24, 2022

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Do you feel like you are wasting precious moments just finding things? Today, I’m speaking with Nick Sonnenberg, CEO of Leverage, about the importance of optimizing your business for retrievability. Nick’s sweet spot is teaching companies how to reinvent the way their work gets done by focusing on building a culture of team productivity, instead of merely focusing on individual efficiency.

More about Nick: Nick Sonnenberg is the founder and CEO of Leverage, a business efficiency consultant, Inc. columnist, and author of Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business. He hosts the Leverage Podcast, where he and his guests discuss how we can live a better life, build a fruitful business, and be more productive. His next book, Come Up for Air: How Your Team Can Leverage Systems and Tools to Stop Drowning in Work is in progress as we speak.

🌟 3 Key Takeaways:

Being productive and efficient as an individual can conflict with the necessary ingredients for teams to be effective.
Switch from speed of transfer as the measure of operational efficiency to retrievability
Assign work levels to tasks and projects in your business, with 1 being the easiest (and ripe for automation) and 5 the most complex.

📝 Permission: To share links, not answers when your team or clients ask you a question.

✅ Do (or Delegate) This Next: Set up a Zapier alert to send you a text or Slack message when customers purchase your highest-priced product so you can roll out the red carpet as soon as they enroll.

📘 Books Mentioned: Free Time: Lose The Busywork, Love Your Business, Pivot: The Only Move That Matters Is Your Next One

🔗 Resources Mentioned:

Nick on the web, Instagram: @nicholassonnenberg, LinkedIn, Facebook
Nick’s podcast: Leverage Podcast
Nick’s column: Inc.com
PDF: Work Levels
Tools: Asana, Zapier, Slack, HelpScout, Notion, Free Time Operations Dashboard, HubSpot, Text Expander

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