The Smart Passive Income Online Business and Blogging Podcast SPI 881: The Science of Scaling with Dr. Benjamin Hardy
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Jul 30, 2025 
Dr. Benjamin Hardy, co-author of '10x Is Easier Than 2x', shares insights from his book 'The Science of Scaling'. He emphasizes the power of aiming for seemingly impossible goals to transform your business and life. The conversation covers reframing how we define success, prioritizing meaningful commitments, and fostering psychological flexibility. Hardy also discusses the importance of simplifying decisions and the value of knowledge sharing, particularly through online courses, to drive impactful change in entrepreneurship.
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Power of Impossible Goals
- Setting a seemingly impossible goal forces you to rethink your present actions and assumptions.
- The future goal acts as a tool for greater honesty and better strategy in the now.
Ambitious Goal Changed Hardy's Life
- Dr. Hardy aimed for a six-figure book deal as a PhD student to solve broader life goals.
- This ambitious goal led him to build a large email list and escape his assistantship role.
Compression of Time Benefits
- Compressing your timeline forces you to strip away bad thinking and focus intensely.
- A shorter deadline often reduces pressure by eliminating unnecessary activities.
