Steven Brill, NewsGuard co-CEO, discusses 'The death of truth' and how to save it. They explore the impact of programmatic advertising on misinformation spread, the role of AI in combating fake news, the debate over online anonymity, and the importance of a diverse and trustworthy information ecosystem.
Disinformation and conspiracies fuel division by eroding shared facts online.
Programmatic advertising exacerbates misinformation by placing ads without verifying content accuracy.
Deep dives
The Death of Truth in Media
Steven Brill's new book, 'The Death of Truth,' delves into the erosion of shared facts and the rise of disinformation in media. Social media algorithms promoting inflammatory content, coupled with programmatic advertising, exacerbate this issue.
Impact of Programmatic Advertising
Programmatic advertising's role in spreading misinformation is highlighted, with algorithms placing ads without regard for content accuracy. Notable examples include a fake news story about Paul Pelosi that garnered significant ad revenue, emphasizing the lack of quality control.
Addressing Misinformation and AI Accountability
The implications of AI-generated content and the need for transparency in AI training data are explored. Steven Brill advocates for holding AI companies accountable by disclosing data sources. Moreover, he proposes utilizing platforms like NewsGuard to differentiate reliable news sources and combat misinformation effectively.
Disinformation and conspiracies that run rampant online, and the business models that fund them, have created a world in which people no longer agree on a shared set of facts. That was the impetus behind, “The Death of Truth,” a new book written by NewsGuard co-CEO Steven Brill. On POLITICO Tech, Brill tells host Steven Overly how he thinks the truth can be saved.