'The death of truth' — and how to save it
POLITICO Tech
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The Influence of Programmatic Advertising on Misinformation Spread
This chapter explores how programmatic advertising contributes to the spread of misinformation by placing ads alongside questionable content without advertisers' explicit approval. It discusses a case where a hoax article boosted revenue for a dubious site, raising concerns about the unintentional support of false information by reputable brands.
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