You already have enough on your plate as a mom and business owner. The last thing you need is to waste time, money, or energy on branding that doesn’t actually move your business forward. That’s why this conversation with brand strategist Morgan Specht is such a gift.

Morgan shares how to clarify your brand in a way that saves you from costly rebrands, shiny-object pivots, or messaging that misses the mark. Her approach is all about simplicity and alignment, helping you connect with the right people, build trust faster, and run a business that feels sustainable long-term. Whether you’re just starting out or ready to refine, this episode will give you the clarity to focus on what really matters.

In this episode, you’ll hear:

The missing piece most moms overlook when it comes to brand strategy
Why rebranding is rarely the solution when you feel stuck in your business
The “meal plan” analogy that makes brand strategy feel simple and doable
How posting in real time can actually make you more relatable (and less stressed)
What it looks like to build a brand that’s both sustainable and scalable

Connect with Morgan:

Instagram: @spechtand.co
Website: spechtand.co

Mentioned in Episode:

Listen to this episode on The Six Figure Brand Podcast: Thinking About Rebranding? Do These 4 Things First to Set Yourself Up for Success
Free 5-Minute Brand Audit
Standout Brand Foundations Workbook ($29)
Brand Strategy Session (Use code SFBPOD for $100 off)

Ways to Connect Outside the Podcast

Follow CEO & Founder on Instagram: @mariahstockman
Follow Made for Mothers on Instagram:@madeformothers.co
Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

Episode 373 | ApartmentHacker | Adequate performance; not adequate