"Turpentine VC" | Venture Capital and Investing

E30: How Kirsten Green Built Forerunner Ventures

11 snips
Mar 12, 2024
The podcast features an interview with Kirsten Green discussing her journey to create Forerunner Ventures, the story behind Dollar Shave Club, making investment decisions, and maintaining strong relationships with LPs. It also covers topics like observing consumer behavior, early-stage investing, innovative ad platforms, navigating challenges in venture capital, and insights on investing in the consumer sector.
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ANECDOTE

Mall Observations

  • Early in her career, Kirsten Green visited malls to observe consumer behavior.
  • This gave her unique insights into retail trends and helped inform her investment decisions.
INSIGHT

Long-Term Vision

  • Kirsten Green realized public market investing didn't align with her long-term focus.
  • She was drawn to the relationship-focused aspect of venture capital.
ANECDOTE

First Investment

  • Kirsten Green's first investment came about organically through project work.
  • Leveraging her network, she secured funding based on her reputation for diligence.
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