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E30: How Kirsten Green Built Forerunner Ventures

"Turpentine VC" | Venture Capital and Investing

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Observing Consumer Behavior in Retail for Investment Insights

This chapter details a research analyst's observations and analysis of customer behavior, sales strategies, and product engagement in malls to gauge consumer interest. It also explores the shift from public market analysis to venture capital investment, focusing on finding alignment with unique market opportunities.

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