THE 505 PODCAST 176. How to Make 10x More Money (as a Small Personal Brand)
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Oct 9, 2025 Uncover the truth about making money as a creator beyond brand deals. Learn about seven diverse income streams, from digital products and consulting to high-ticket cohorts and affiliate marketing. Discover how to leverage YouTube ad revenue and the power of merchandise. The hosts share their own journey to over $1M in earnings, stressing the importance of treating your brand like a business and avoiding common pitfalls. Get ready to transform your personal brand into a profitable venture!
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Multiple Streams Beat One Paycheck
- Relying on a single income stream (like brand deals) is fragile for creators. Build multiple revenue streams to turn a personal brand into a business.
Pitch Partnerships, Not One-Offs
- Treat brand deals as partnerships, not one-offs, and prioritize conversion. Promote only products you use and can convert for brands to secure repeat work.
Early Brand Deals Felt Like The Wild West
- Kostas admits he promoted things early that he shouldn't have because influencer marketing felt like the Wild West. He learned to consider long-term brand impact instead of taking every paid offer.