The Julia La Roche Show
#211 Charlie Gasparino: Trump Put A Big Nail In The Coffin Of Woke
Nov 14, 2024
Charlie Gasparino, a veteran journalist and bestselling author known for his sharp insights on corporate culture, dives into his book, "Go Woke, Go Broke," examining the clash between progressive values and traditional ideals in corporate America. He discusses how recent election outcomes reflect a pushback against 'woke' culture and critiques the shift to stakeholder capitalism. The conversation also touches on the evolution of media, the backlash against 'woke' policies, and Gasparino's personal journey from the Bronx to business journalism.
48:28
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Quick takeaways
- The backlash against corporate wokeness suggests disillusionment among consumers, highlighting risks for brands prioritizing social justice over traditional values.
- A shift in corporate leadership towards stakeholder capitalism has led to increased pressure from advocacy groups, complicating the balance of consumer loyalty and social responsibility.
Deep dives
The Rise of Wokeness in Corporate America
Corporate America has increasingly embraced 'wokeness', which has significantly influenced their operational and marketing strategies. This cultural shift is exemplified by companies like Disney and Budweiser, who made controversial decisions to include progressive themes in their advertising and programming. For instance, Budweiser faced backlash for featuring a trans influencer in a campaign, which alienated their core demographic. The tendency to prioritize diversity, equity, and inclusion (DEI) initiatives over traditional business values has raised concerns about the long-term viability of these companies among consumers.
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