Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and his business partner first met Jocko through their business, Origin US, which was planning to launch a line of health supplements. Jocko wanted in. Learn how Littlefield led the product development process and created a standout supplement business around Willink’s powerful personal brand.

Listen to Nathan and Brian discuss:

How obesity changed his life
His first impressions of Jocko Willink
How to make business partnerships work
Building a business around a personal brand
Dealing with the crazy growth of Jacko Fuel
How to advertise health supplements
Why you shouldn’t put value in follower count
Why he embraced the “mad scientist” label
Skills from jiu-jitsu that translates to business
How to develop a strong mentality
And much more product development advice…

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