Ready for a masterclass in automotive manufacturing? Strap in!

On this episode of Manufacturing Happy Hour, we are joined by Vicki Poponi, Vice President – Industry Advisor, Automotive at Salesforce. She discusses her route into the industry and provides a glimpse into the world of software-enabled vehicles. Plus, she explains what the connected car means for consumers, why the customer is at the center of everything and delves into Salesforce’s Trends in Automotive Report – linked below.

In this episode, find out:

Vicki’s first steps in the industry
Why people are afraid of new technologies
Vicki’s transition into the automotive world
How her manufacturing roots help in business
What she’s learned in her current role at Salesforce
The importance of customer centricity
Behind the scenes of Vicki’s role
The progress being made around digital customer experience
What automotive manufacturers need to learn in the coming months/years

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Tweetable Quotes:

“It’s human nature to be afraid of something new.”
“There’s so much data in the auto industry, it’s crazy. But you have to think about how to connect the data. That’s where technology is so wonderful.”
“Future customers really want to be engaged.”

Links & mentions:

Compagnon Wine Bistro – a neighborhood bistro with a French twist, serving a variety of organic, biodynamic wines and food with fresh seasonal produce and locally raised meats, fish and poultry
Follow Vicki on LinkedIn
Salesforce
Follow Salesforce on Twitter
Get $350 off registration for Supply Chain USA 2023

Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.

Software-Enabled Vehicles and the Future of Automotive Manufacturing with Vicki Poponi, VP and Industry Advisor at Salesforce