Case Study: From Stranger To Referral In 3 Steps | Ep #639

5 snips

Jan 1, 2025

Discover how to transform strangers into valuable referrals with a simple three-step strategy! Explore effective LinkedIn research techniques to identify potential connections. Learn to add value creatively, making your interactions meaningful. Finally, master the art of making the right ask to facilitate professional growth. This case study offers actionable insights specifically tailored for those breaking into tech sales from unconventional backgrounds.

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ANECDOTE

Jim Petrola's Transition

Austin tells the story of Jim Petrola, a former client.
Jim transitioned from medical device sales into tech sales, mirroring the podcast's scenario.

ADVICE

Engage on LinkedIn

Consistently engage with the target's LinkedIn posts by bookmarking their feed.
Leave value-driven comments, supporting their work and adding your insights.

ADVICE

Podcast Support

Support their podcast by leaving reviews and suggesting potential guests.
Research podcast marketing to identify further value-add opportunities.

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Austin shares a case study on how to turn a contact or even a stranger into a referral in 3 easy steps!

Time Stamped Show Notes:

[0:30] - Case Study: Turning A Stranger Into Referral

[1:13] - Research on LinkedIn

[3:25] - Find opportunities to add value

[5:13] - Add value in as many ways as you can - get creative!

[7:22] - Make your ask (the right way)

Resources Mentioned In Today’s Episode:

Jim Petrola’s LinkedIn Profile
Email Template:

“Hey Jim! As you know, I’ve been following your content here on LinkedIn for several weeks now. I’ve learned a ton from you, especially [Specific Thing #1] and [Specific Thing #2].

I’m looking to make the jump into tech sales from a non-traditional background, similar to the transition you made. If you’re up for it, I’d love to ask you a few questions about your journey — phone or email are both great.

I know this is a big ask so no pressure if it’s too much right now. Either way, excited to keep supporting your work.”

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