What SEOs Can Learn from NerdWallet's S-1

00:22: Disclaimer: Not investment advice! But, still important

00:38: What can we learn from NerdWallet’s traffic history

1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today

3:36: Why multiple strategies can help combat unexpected traffic hits

4:04: NerdWallet’s “sin” in syndication

5:07: How top-of-funnel reach has contributed to NerdWallet’s success

5:45: Is NerdWallet’s brand defensible? What you need to invest in to “win”

7:03: How NerdWallet bets on quality, vulnerability to Google

7:53: Is it alright to be dependent on Google?

8:27: How younger companies can leverage their funding rounds for links and press

9:38: Solving for Quick Answers is still crucial

10:31: The risk of Google taking over tools

11:56: NerdWallet’s privacy and security concerns

13:33: What it means when a billion dollar company is built on SEO and content

14:23: When can we expect a Siege Media IPO on the markets?