Confessions of a Creative Director Artistry and The Evolving Role of the Creative Director with Josh Tierney, CCO of BMF
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Oct 13, 2025 Join Josh Tierney, Chief Creative Officer at BMF, as he navigates the evolving role of creative directors. With a unique artistic persona, James Marilyn, he shares insights on balancing trends and authentic storytelling. Josh discusses how his hands-on background shapes experiential work and the importance of holistic creative strategies. He emphasizes that modern creative leaders must blend artistry with strategic thinking to make brands resonate. Discover the delicate dance between fleeting trends and timeless narratives in brand storytelling!
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Nonlinear Career Shaped By Doing
- Josh describes his nonlinear career from producer and stylist to running creative strategy at BMF.
- He explains how those varied roles taught him practical experiential fundamentals like service, menus, and vendor relations.
Creative Agency Vs. Personal Authorship
- Josh observes agency creatives lose control as ideas get many fingerprints and stray from their original intent.
- He turned to art to reclaim authorship and make work that endures beyond ephemeral brand moments.
Birth Of James Marilyn
- Josh recounts finding a pregnancy diary page that inspired his artist persona James Marilyn.
- He created James Marilyn to hold ideas that felt bigger than his personal name and to regain creative agency through art.
