Subverting Trends and Using Trend Forecasts

On today’s episode we’re hanging with Chief Creative Officer Josh Tierney of BMF, a global integrated creative marketing agency.

Josh is not only a CCO but also a conceptual artist who explores the tension between following trends and leading them and he believes Creative Directors need to think and act more like artists.

We’ll discuss the new Reality for CDs, The Trend Paradox and much much, more.