Crossing the Valley Ep 26: Using Hardware to Sell Software
Dec 4, 2024
In this engaging conversation, Logan Selby, CEO of DataShapes AI, and Kevin Larrabee, Head of Product, share insights from their experiences transitioning from military to tech leadership. They discuss the exciting evolution from healthcare to electronic warfare, highlighting challenges in technology integration. Trust-building in military operations and aligning projects with user needs are key themes. The duo also explores the future of data-driven growth and the collaborative prospects between defense and commercial applications, showcasing innovation in operational efficiency.
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Waveform Analytics Is Universally Applicable
- DataShapes pivoted from pharma to defense by applying waveform analytics across domains.
- Waveforms include RF, light, acoustics, and biomedical signals enabling broad applicability.
From Cardio Labs To Electronic Warfare
- DataShapes' original customers were in big pharma using waveform analytics on cardiac tissue.
- The team later pivoted to defense after seeing more compelling use cases in RF and EW.
Use Operational Exercises To Earn Contracts
- Get technology into end users' hands early through exercises to build trust and iterate.
- Use operational events as qualifiers that lead to program-level contracts.