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Ep 26: Using Hardware to Sell Software

Crossing the Valley

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Breaking into Defense: Strategies for Technology Integration

This chapter explores strategic methods for entering the defense market, emphasizing direct user engagement and iterative development for technology qualification. It discusses the necessity of trust and clear communication in military operations, alongside the integration of hardware and software for improved usability. Furthermore, the conversation highlights the importance of aligning projects with organizational priorities and assembling specialized teams to address complex military challenges.

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