Zynga Enters Web3 with Sugartown

On September 13th, Zynga minted its first NFT collection, the Oras, and announced its entry into the Web3 gaming space with Sugartown. There have not been many large, established developers who have taken the plunge into the Web3 waters, especially in the Western markets, and those that have tried to incorporate NFTs or other Web3 elements into their existing games (looking at you, Ubisoft and Ghost Recon Breakpoint) have met with significant player backlash. So to have a big player like Zynga “validate” Web3 by building a native experience from the ground up is a big deal, and could reflect a major milestone for Web3 gaming. 

To discuss what this means for the Web3 movement, and learn more about Zynga’s Web3 strategy, your host, Niko Vuori, talks with Zynga’s VP of Web3 Gaming, Matt Wolf. 

To learn more, make sure to visit https://visitsugartown.com/. You can find Matt Wolf on LinkedIn.

We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to nexus.gg/naavik

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Sound design by Gavin Mc Cabe.