The GaryVee Audio Experience Global Marketing Insights | Marketing For The Now Ep. 8
Jul 29, 2020
Guest
Eleana Cheng
Guest
Ryan Holiday
Guest
Katrina McGhee
Guest
Elizabeth Windram
Guest
David Yeung
Guest
Coss Marte
Guest
Dean Aragon
Dean Aragon, CEO of Shell Brands International, shares insights on adapting marketing for post-pandemic realities. Coss Marte discusses social entrepreneurship through fitness, employing formerly incarcerated individuals. David Yeung emphasizes sustainability in food systems, encouraging a flexitarian diet. Elizabeth Windram highlights the resilient spirit of air travel and human connections. Ryan Holiday explores the application of stoicism in leadership, while Eleana Cheng discusses the evolution of digital engagement in a remote world, emphasizing values during challenging times.
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Episode notes
Dean Aragon's Career Shift
- Dean Aragon, CEO of Shell Brands International, was born and raised in the Philippines.
- He originally dreamt of being an economist but pivoted to marketing after encountering brand management during career week.
Embrace Curiosity in Marketing
- Stay curious and try to see things from others' perspectives.
- Avoid imposing your own worldview on consumers.
The X-Men Approach to Teams
- Assemble a diverse team with different perspectives to avoid an echo chamber.
- Be open to changing your mind and embrace discomfort.
