1081. How to Reinvent Yourself at Any Age: Cynthia Garcia on Rewriting Your Story and Building a Global Brand

Oct 30, 2025

Cynthia Garcia, an inspiring entrepreneur and founder of Rewritten Skincare, shares her transformative journey from childhood poverty and health struggles to creating multimillion-dollar certification programs. She discusses the turning point after childbirth that reshaped her business model and highlights the importance of overcoming scarcity mindset and imposter syndrome. Cynthia emphasizes that it's never too late to reinvent yourself, especially for women over 40, and she passionately advocates for challenging cultural narratives about aging through her new skincare brand.

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ANECDOTE

Refund After Birth Sparked A Business Overhaul

Cynthia received an immediate refund demand two days after giving birth, which exposed a fragile business model.
That moment pushed her to create certification programs that removed her daily presence and scaled her impact.

INSIGHT

Scarcity Fueled Scalable Business Design

Cynthia turned scarcity and personal hardship into a drive to design scalable models that didn't require her constant presence.
She built certification programs (Institute of Transformational Nutrition, Modern Life Coach School) that generated millions by licensing expertise.

ADVICE

Pare Down To One Teachable Skill

Pare down to the one teachable thing you do best when you need leverage and resilience.
Turn that expertise into a certification or licensing model to scale income without daily trade-time.

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In this empowering episode of The Kelly Roach Show, Kelly sits down with leader, entrepreneur, and founder of Rewritten Skincare, Cynthia Garcia.

From growing up without running water to building multimillion-dollar certification programs, Cynthia shares how she transformed her pain into purpose (and why she believes women in their 40s and beyond are just getting started).

Cynthia shares how she turned setbacks into muti-seven figure success, her powerful lessons on rewriting the stories that hold us back, and what it truly takes to reinvent yourself when the world says you can't.

Whether you're navigating a new season in business or dreaming of your next chapter, this episode will reignite your belief that it's never too late to begin again.

Timestamps

01:20–04:00 – From health struggles to building certification programs that generated millions in revenue. 04:00–06:30 – The defining moment after giving birth that sparked a business model overhaul. 06:30–08:40 – Overcoming scarcity mindset and finding courage to do business differently. 08:40–11:30 – Facing imposter syndrome while launching a new company—and rewriting limiting beliefs. 11:30–13:40 – The power of rewriting your story and ignoring validation from others. 13:40–16:30 – The danger of comfortability and the call to follow new challenges. 16:30–18:30 – How Rewritten was born: rejecting cultural messages about aging and invisibility. 18:30–22:00 – Reinvention through action: building a brand in a new industry from scratch. 22:00–25:00 – Key lessons from Cynthia's career: asking better questions, learning fast, and leading from humility. 25:00–28:00 – Rewritten's mission: helping women look and feel powerful at every stage. 28:00–30:00 – Revolutionary skincare science and building a $100M brand vision. 30:00–31:00 – Cynthia's final message on purpose, contribution, and rewriting the story for the next generation.

Resources:

Check out Rewritten anti-aging skincare (use code KELLY for 15% off) https://www.rewrittenbeauty.com/#a_aid=kellyroach
Follow Cynthia on Instagram: @iamcynthiagarcia
Cynthia's FREE SELF-Made resources: https://www.cynthiagarcia.com/resources