The Google Ads Podcast How to Steer Performance Max to the Network You Want
With Performance Max, you’re not just dealing with one but seven networks: YouTube, Display, Search, Apps, Discover, Gmail, and Maps. So what do you do if you want to focus your spend on networks where you're sure to get more conversions?
In this video, our Google Ads strategists, Usama, Efe, and Onkar, share how you can steer your Performance Max campaigns to your preferred networks. This way, you can spend on the networks that convert or try experimenting to see which networks your target audiences are mostly on.
They also share their thoughts on replacing your Smart Shopping campaigns with Performance Max retail campaigns, and how you can calculate how much your Performance Max campaign is spending on YouTube.
00:00 How to steer Performance Max to the network you want
01:30 Performance Max steals from other campaigns, but you can use this knowledge to your advantage
6:37 What you can do if your PMax ads are pushed to the wrong network
10:23 Smart Shopping campaigns to Performance Max retail campaigns
12:08 How to calculate how much your Performance Max campaign is spending on YouTube
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🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
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