

How Brawl Stars 6X'ed daily revenue ft. 2.5 Gamers + Ken Landen
Feb 6, 2024
GameMakers features Matej Lancaric and Jakub Reimar from 2.5 Gamers and Ken Landen, former PM at Kongregate, Scopely, Blizzard, and Hit Factor. They discuss the rise in downloads and daily revenue of Supercell's Brawl Stars, highlighting the influence of influencers, the difference between micro and macro in gaming, Brawl Stars progression and gameplay, incentivizing engagement and spending, event structure and quest cadence, advertising channels, low user acquisition efforts, and the future of Brawl Stars.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
The Influence of Influencers on Brawl Stars
01:45 • 13min
Understanding the Difference Between Micro and Macro in Gaming
14:54 • 2min
Brawl Stars Progression and Gameplay
16:34 • 18min
Incentivizing Engagement and Spending in Brawl Stars
34:16 • 13min
Brawl Stars: Event Structure and Quest Cadence
47:40 • 5min
Exploring Advertising Channels for Brawl Stars and the Potential of TikTok
52:51 • 3min
Exploring the Reasons behind Low User Acquisition Efforts
55:38 • 8min
Discussion on Brawl Stars and its Future
01:04:03 • 3min