GameMakers
How Brawl Stars 6X'ed daily revenue ft. 2.5 Gamers + Ken Landen
Feb 6, 2024
GameMakers features Matej Lancaric and Jakub Reimar from 2.5 Gamers and Ken Landen, former PM at Kongregate, Scopely, Blizzard, and Hit Factor. They discuss the rise in downloads and daily revenue of Supercell's Brawl Stars, highlighting the influence of influencers, the difference between micro and macro in gaming, Brawl Stars progression and gameplay, incentivizing engagement and spending, event structure and quest cadence, advertising channels, low user acquisition efforts, and the future of Brawl Stars.
01:06:49
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Quick takeaways
- Structural changes in live ops and the impact of influencers drive Brawl Stars' recent growth.
- Improvements in gameplay, including accessible core loop and new monetization strategies, contribute to revenue growth.
Deep dives
Game Performance and Recent Spike
Brawl Stars has experienced a recent surge in numbers, unlike anything seen since 2020-2021. The game's performance started declining in 2022-2023, but this recent spike has caught everyone's attention. The podcast explores this unexpected boost in detail and discusses the game's long-standing success.
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