8min chapter

GameMakers cover image

How Brawl Stars 6X'ed daily revenue ft. 2.5 Gamers + Ken Landen

GameMakers

CHAPTER

Exploring the Reasons behind Low User Acquisition Efforts

The chapter discusses the reasons behind a gaming company's low user acquisition (UA) efforts, considering factors such as organic growth, lack of headcount, and revenue per user limitations. It also speculates on the company's recent increase in UA and their strategy to prevent a decline in numbers.

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