We’re Acquiring Another Boutique Hotel Below Replacement Cost, and a Quick “23 Day Close”! | Alex Johnson (Saturday Edition) E308
Feb 15, 2025
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The hosts dive into a new real estate deal in San Clemente, celebrating its charm and investment potential. They share thrilling updates on their boutique hotel acquisition and the strategic shifts in hospitality. Insights from past successes fuel their optimism for future growth. The focus is on appealing to modern travelers and enhancing the guest experience. The rapid 23-day closing process highlights the dynamic nature of real estate investing, inviting others to explore these exciting opportunities.
17:11
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Quick takeaways
The acquisition of a boutique hotel in San Clemente reflects a strategic investment in a desirable yet undersupplied coastal market, promising robust tourism growth.
Rebranding from Excelsior Stays to Summer's Collection symbolizes the team's evolution in hospitality management, aiming to leverage enhanced operational strategies and marketing for improved profitability.
Deep dives
Excitement for New Opportunities in Real Estate
The hosts express enthusiasm for acquiring a new boutique hotel in San Clemente, California, highlighting the appeal of the area and its tourist potential. They note that despite being a smaller market with limited accommodations, the consistent interest from visitors makes it an attractive location for investment. This acquisition marks the first deal in nearly 11 months, showcasing their return to the market with renewed confidence and ambition. The conversation also emphasizes the importance of relationships in the real estate industry, as the opportunity arose through a broker connection.
Strategic Rebranding and Team Enhancement
The team is rebranding their hospitality division from Excelsior Stays to Summer's Collection, reflecting the evolution and growth of their business model. They have recently onboarded a new team member with extensive experience in revenue management for boutique hotels, which is anticipated to enhance operational efficiency and profitability. This strategic move is expected to provide a competitive edge as they venture into more acquisitions and improve existing properties. The hosts acknowledge the role of previous learning experiences in refining their operations and preparing for future successes.
Navigating the Market with Unique Investment Strategies
The discussion explores the team’s investment strategy of targeting California’s coastal markets with tighter Airbnb regulations, contrasting the common approach of investing in landlord-friendly states. They believe these regulations create opportunities to acquire properties at discounted prices while capitalizing on the ongoing demand for unique travel experiences among younger generations. By focusing on boutique hotels tailored to modern travelers, they anticipate significant revenue increases through improved operations and marketing efforts. The hosts express optimism about their latest acquisition’s potential to generate substantial cash flow and enhance their real estate portfolio.
Money loves speed, poverty loves indecision! Tune in to learn how we’re acquiring another boutique hotel below replacement cost, off-market, and in record time, a 23 day close!
In this episode Rich and Alex Johnson discuss:
- What the team has been up to
- the reasons they love this new deal
- the “modern traveler”
- value add strategies
- Liberal vs Conservative markets
- Exit strategies
- Why money loves speed
If you're accredited, and want to invest in this deal, we have limited opportunity remaining: visit www.somerscapital.com/invest to book a free call with our team!
Ready to take your investing to the next level? Join our Boutique Hotel Mastermind Community. Join a free strategy call with our team: www.hotelinvesting.com.
If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.
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