Why Most People Quit Their Goals by February (and How You Won’t in 2026)

Why do so many people feel motivated in January… only to quit their goals by February?

In today’s episode, we’re doing a 2026 reality check - breaking down why New Year goals fall apart and, more importantly, how you can be the exception. If you’re an early or aspiring coach, entrepreneur, or woman who is serious about building something real this year, this episode is your roadmap.

We’re talking about the real reason motivation fades, why willpower isn’t the problem, and how to build habits and systems that actually last - even when life gets busy and excitement wears off.

Inspired by principles from Atomic Habits, this episode focuses on identity-based habits, systems over goals, and designing your environment for consistency, not burnout.

In this episode, we cover:

• Why most people quit their goals by February (and why it’s not a failure of discipline)
• The biggest mistake people make with New Year goal setting
• Why motivation is unreliable - and what to rely on instead
• The difference between outcome-based goals and identity-based habits
• How early-stage coaches should think about consistency and momentum
• Why systems matter more than confidence, clarity, or perfection
• How to make quitting harder than continuing
• The truth about slow growth vs. failure in business
• How to stay consistent in 2026 without burning out
• What successful coaches do differently in the first 90 days of the year

If you’ve ever told yourself:
“I’ll start when I feel more confident.”
“I just need more motivation.”
“I always fall off by February.”

This episode will lovingly call you out - and give you a smarter, more sustainable way forward.

2025 REFLECTIVE QUESTIONS

- What am I most proud of myself in 2025 - even if no one else noticed it?

- Where did I stretch myself this year...and where did I play if safe?

- What belief about myself quietly shifted in 2025?

- What did this year teach me about my capacity - emotionally, mentally or financially?

- What felt heavy this year? What helped me carry it?

- Where did I show up braver that an older version of me would have?

- What am I grateful I stopped doing in 2025?

- What patterns, habits, or relationships no longer align with who I'm becoming?

- When did I feel most like myself this year?

- If 2025 had a lesson or theme, what would it be?