 99% Invisible
 99% Invisible Hidden Levels #6: Segagaga
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 Oct 24, 2025  Tez Okano, a Sega developer and creator of the metafictional game Sega Gaga, shares his journey during the console wars. He discusses the drastic shift to 3D gaming and Sega's missteps that led to a crisis. Alongside producer Jason DeLeon and game journalist Simon Parkin, they delve into the creation of Sega Gaga, a game that reflects the chaos at Sega. They highlight humorous gameplay mechanics and how the title became a tribute to an era while showcasing the passion behind game development. 
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Country Kid Turned Sega Developer
- Tez Okano grew up in rural southern Japan and escaped into video games as his main form of entertainment.
- That childhood fascination with Space Invaders catalyzed his career in game design and led him to Sega.
Pixels Were Made Obsolete By 3D
- The industry shifted from pixel art to 3D in the mid-90s, forcing artists to relearn or risk obsolescence.
- Okano felt this as the collapse of an empire for pixel-driven creators at Sega.
Hardware Missteps Mark Sega's Decline
- Sega repeatedly misstepped with hardware add-ons like the Sega CD and 32X, confusing consumers.
- These failures, plus a Saturn that mishandled 3D, set the stage for Sega's decline in the console wars.




