How CSR Drives Consumer Behavior with Jeff Joireman | Know-How Korner

Beyond its ethical implications, CSR can bring tangible financial gains.

Know-How Korner
With Donny Shimamoto 
Center for Accounting Transformation

In this episode of Know-How Korner, we interview Jeff Joireman, a professor of marketing at Washington State University, about his groundbreaking research on corporate social responsibility.

COMPLETE SHOW NOTES here | MORE Donny Shimamoto

Discover how CSR influences consumer behavior and what it means for businesses today. Tune in to uncover insights that could transform your approach to marketing! 

#knowhowkorner #CSR #transformaccounting