
The Brand Called You Building brands since 1985 | Andy Greenaway | Chief Creative Officer & Founder | Rumble |
Andy Greenaway is always looking for collaborative projects requiring the cross-pollination of ideas and differing storytelling styles! And most of all, he believes our industry needs to extricate itself from the joyless, money-pinching hamster wheel and re-discover fun. Because you only live once.
In this episode, Andy introduced us to advertising and brand building and what it costs to build a successful brand.
About Andy Greenaway & his journey.
· I have more than 30 years of experience in marketing and digital advertising; I am an accomplished, multi-disciplinary professional: a creative director, author, public speaker and mentor to budding talent.
· During my career as a copywriter/art director, I have won more than 300 awards, including every shade of the coveted metals in Lions, Clios, One Show, D&AD, and a host of other awards from around the globe.
· I believe the number one rule of a Creative Director is to inspire others to produce great work. But to do that, a creative director must be able to create (and judge) great work themselves. But that counts for nothing if the work can't be sold. So, a creative director has to be a good salesperson.
