The Next Big Idea Daily We Need to Talk About Disney Adults
8 snips
Sep 17, 2025 AJ Wolfe, founder of the Disney food blog and author of Disney Adults: Exploring (And Falling In Love With) A Magical Subculture, dives into the passionate world of Disney adults. She examines why adults are drawn to the magic, from waiting hours for rides to collecting memorabilia. The discussion highlights the unique dynamics within this community, including the impact of online echo chambers and societal perceptions. Wolfe also explores the cultural implications of this fandom, likening their enthusiasm to that of dedicated sports or music fans.
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Everyone Has A Hobby-Driven Identity
- AJ Wolfe defines 'Disney adults' as people who intentionally choose Disney products and experiences regularly.
- She argues everyone has a comparable obsessive hobby that structures time and money in their life.
Online Communities Are The New IRL
- Online subcultures have replaced many in-person communities and form deep emotional bonds.
- AJ Wolfe says Disney adults find belonging online through message boards, Reddit, Discord, and social platforms.
Echo Chambers Create Their Own Language
- Tight online communities create echo chambers with their own language and norms.
- She notes only fellow Disney adults will understand niche shorthand like moving Lightning Lanes between attractions.
