I just have to say I really loved my conversation with today’s guest.

On Making Good, we have talked quite a bit about transparency, authenticity, and sharing your story. But storytelling can feel like a huge task, and getting it right can seem intimidating. My guest today, Ché Elizaga Castro, demystifies what it means to share your story as a business owner, and does an amazing job breaking it down into clear, bite-sized pieces.

Ché is the founder of Come Alive Co., where she works with entrepreneurs on their brand story strategy, copywriting, and connection with other impact-driven leaders. Her purpose, in her own words, is “to help women feel known, seen, and worthy of their wildest ideas.” She does this by helping people step into their story so they can approach their marketing with confidence.

Ché’s passion for what she does is truly infectious, and I’m so grateful for how generously she shared her wisdom. This episode is an absolute goldmine.

Connect with Ché:

Instagram: @comealive.co
Website: www.comealive.co

SMALL BIZ SPOTLIGHT: FAYE ZIEGEWEID OF QUEEN FAYEZEL!

Connect with Faye:

Website: www.queenfayzel.com
Instagram: @queenfayzel

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/190

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

190: 4 Essential Stories with Ché Elizaga Castro