Fatima Zaidi, Founder of Quill Inc. and Co-Host, discusses creating successful podcasts, falling into the tech industry, and the opportunity in podcasting. They also share insights on Co-Host, podcast analytics, important metrics, podcast promotion tips, the value of ratings and reviews, and the drawbacks of recording on Zoom. Plus, they reflect on their summer camp experience and talk about using video and audio content for social media.
Creating compelling audio content and focusing on quality are crucial for engaging listeners in branded podcasts.
Measuring ROI and educating clients about the importance of podcast metrics are key factors in podcast success.
Deep dives
The Importance of Compelling Audio Content for Branded Podcasts
Creating compelling audio content for branded podcasts is essential to engage listeners and make them come back for more. The speaker emphasizes the significance of focusing on the quality of the show, the sound, and the content itself.
The Need for a One-Stop Shop Production Agency for Branded Podcasts
The founder of Quill, Fatima Zaidi, shares her experience with creating a production agency for branded podcasts. She saw a gap in the market for affordable, comprehensive services that encompassed the entire podcast creation process, including marketing and audience growth.
Understanding the ROI of Branded Podcasts
Measuring the return on investment (ROI) of branded podcasts is a crucial aspect of their success. Fatima Zaidi highlights the importance of focusing on tangible metrics, such as reaching the right audience, generating leads, and increasing brand awareness.
The Value of Podcast Metrics and Education for Clients
Educating clients about the importance of podcast metrics is crucial for their success. Helping them understand the value of allocation towards marketing and the need to create content that is relevant, timely, and topical is essential. Clients need to be proactive in their pitching and promotional efforts to ensure their show's success.
Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning production agency specializing in corporate audio, and CoHost, a podcast growth and analytics tool.
In this episode you'll hear Fatima talk about what goes into creating successful and listenable podcasts, how she fell into the tech industry, and the opportunity that presented itself in podcasting. We also discussed why her company created Co-Host which is a podcast analytics and audience insights platform built for brands, and why attribution is a good thing. We also spoke about which metrics are important and share some tips about podcast promotion. Also why podcast ratings and reviews help, (it's not the algorithm) and why Zoom is a horrible place to record your podcast.
Finally, who pulled the fire alarm at Podcast Movement?