Trigger Strategy
083: Unfolding ideas over ideating features
Nov 5, 2024
The hosts dive into the complexity of feature development and the pitfalls of relying solely on customer feedback. They explain the difference between what customers say they want and their actual behaviors. Insights on human decision-making reveal emotional drivers behind choices, while practical techniques like the Impact/Effort Matrix are critiqued for their misleading simplicity. The conversation emphasizes storytelling in customer interactions and the importance of minimizing software to maximize valuable behaviors.
40:32
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Quick takeaways
- Relying solely on customer feedback can lead to misconceptions, highlighting the disconnect between verbal confirmation and actual feature usage.
- Focusing on desired customer behaviors instead of features enables teams to create value-driven products that better align with user needs.
Deep dives
The Limitations of Customer Feedback
Relying solely on customer feedback for product feature development can lead to misconceptions and wasted resources. Customers may express interest in a feature but fail to utilize it once it is released, demonstrating a disconnect between verbal affirmation and actual usage. This often leads teams to dismiss customer engagement as unhelpful, reinforcing the notion that customers don't know what they want. Therefore, it is essential to understand that customers generally do not spend significant time contemplating your product, resulting in suggestions that may not align with their true needs.
