Trigger Strategy is now Tentacles 083: Unfolding ideas over ideating features
Nov 5, 2024
The hosts dive into the complexity of feature development and the pitfalls of relying solely on customer feedback. They explain the difference between what customers say they want and their actual behaviors. Insights on human decision-making reveal emotional drivers behind choices, while practical techniques like the Impact/Effort Matrix are critiqued for their misleading simplicity. The conversation emphasizes storytelling in customer interactions and the importance of minimizing software to maximize valuable behaviors.
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Don't Ask for Feature Requests
- Avoid asking customers which features they want.
- This often leads to incremental improvements instead of innovative solutions.
Newsletter Mistake
- Corissa made the mistake of asking customers what they wanted in a newsletter early in her career.
- She learned that people don't know what they'll be interested in and that anything can be interesting if written well.
The Company Box
- Companies operate within their own limited perspectives ("boxes").
- Customers inhabit a larger world with different contexts, making it hard for companies to truly understand their needs.