The Game with Alex Hormozi

How To Overcome Price Objections Like A Sales GENIE | Ep 33

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Dec 19, 2017
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ADVICE

Overcoming Price Objections

  • Use the "vote with our dollars" strategy to overcome price objections.
  • Frame spending as a priority, not a budget issue, and connect it to an identity shift.
ANECDOTE

Makeup Story

  • Alex Hormozi shares a story about a teenage girl buying makeup.
  • This purchase marked her transition to womanhood and a shift in spending priorities.
ADVICE

Recurring Costs

  • Recurring costs require an identity shift and aligned priorities.
  • Connect the permanent cost to a permanent fix and a new version of themselves.
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