Let's Make This More Interesting

Episode 6: How to win a peacock show (with Gemma Parkinson)

Oct 23, 2023
Guest
Gemma Parkinson
Gemma Parkinson, a Global Marketing and Business Director at Moet Hennessy, shares advice on elevating a presentation into an irresistible performance. Topics include challenging traditional norms in the world of scotch, creating a cult following for Ardbeg whiskeys, embracing the negatives to create an authentic narrative, captivating the audience through physicality, and creating impact during a performance.
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Chapters
Transcript
Episode notes
1
Introduction
00:00 • 4min
2
Gemma's Career at Moat, Hennessy and Challenging Scotch Category Conventions
03:50 • 2min
3
The Rise of Hardbeg: From Niche to Cult Brand
05:59 • 8min
4
Creating an Innovative Whiskey Brand: The Ardbeg Story
13:32 • 4min
5
Embracing the Negatives
17:45 • 10min
6
Getting the Audience on Their Feet
27:57 • 2min
7
Creating Impact Through Performance
29:56 • 19min
8
Provoking Interesting Interactions
48:45 • 9min